The Country Store, History

As far back as the 18th century, Americans relied heavily on the country store daily for their shopping needs, and it held several benefits for customers. 

According to historian William A. Russ, Jr. in his 1950 article, “The Country Store of Half a Century Ago,”

The saying which comes down to us–that the general store sold everything from a gatling gun to a needle–suggests the multitudinous stock it carried. A country merchant was literally a Jack-of-all-trades…

Mrs. Fisher’s replica shows a variety of dry goods in the store: an assortment of cereal, flour, sugar, cans of baked beans, soups, mustard, and other condiments. 

Her inclusion of specific brands within her model helps to draw up that nostalgic tone. We see brands like Gerber’s Cereal, Heinz Baked Beans, and Campbell’s tomato soup, all brands that are still around today. And because these brands are still thriving today, we can recognize their enduring legacy of the products as well as the location where they were sold.

Yet, it was not only a business center for the community, but it was also a social center in which people learned the news and swapped stories of local and national significance. 

We see in the corner an area that was designated as the county post office in which people would receive and pick up their mail, and on the opposite wall, Fisher erects the beloved payphone, a token that one reviewer noted— looks as if it was “probably used by the entire neighborhood” (Hobbyist with a Heart).

There are even little messages taken in pencil on the wall beside the phone, all crafting a lived in, communal tone to the room. All of this paints a picture of how popular and busy the Country Store was on a daily basis: Americans needed it to survive.